- The union between both companies creates “València 5 Estrellas S.L.”, set up for the management of the venue
- The new company will develop partnership strategies cooperating with sector specialists
València, 16th November 2020 – Licampa 1617 S.L., Juan Roig´s holding company, specifically shaped to build a sustainable Arena in València, and The Music Republic on behalf of Arena Alive S.L., join together to form “València 5 Estrellas S.L.”, a company set to run Casal España Arena of València, an international-stature indoor venue prepared for sporting, cultural and entertainment events.
València 5 Estrellas S.L. will be the operating company. It will oversee the management of the venue, its extra facilities and other future services, as well as addressing several agreements with promoters, service suppliers and other stakeholders. This new company is determined to develop strategies to ensure that Casal España Arena de València welcomes many events, providing great experiences to its users and thus contributing to the positioning of both València and Comunitat Valenciana as a benchmark in entertainment.
One of the company’s main objectives will be to generate products and areas to supplement local ones, and where local and international promoters can launch any kind of sports or entertainment events, regardless of their nature or format; keeping it economically sustainable simultaneously.
Víctor Sendra, CEO of Licampa 1617 S.L., cherishes this agreement, “A significant milestone has been reached in this project, it allows us to move forward in the management of the venue alongside partners that are highly specialized in the organization and creation of musical and entertainment experiences, and in bringing top level references to Comunitat Valenciana. In addition, we share the same vision regarding the future of Casal España Arena de València. We have long way to go and we are very excited to create a team that will help us succeed with a project that is so important for València and for which Juan Roig’s patronage is fully committed.”
On the other hand, The Music Republic sets up the company Arena Alive S.L. exclusively planned to unify with Licampa 1617 S.L. and operate in tandem the venue. David Sánchez, CEO of The Music Republic, considers that: “It is a great opportunity for València and Spain, having the first Arena of such magnitude and capabilities, designed to host all kinds of cultural, sports and corporate events, labelling itself as an attractive venue for final users and the maximum number of event promoters. València will be able to host many events that could not be accommodated to date due to the lack of equipped and specialized spaces. We are very pleased and grateful for contributing in the management of this great project together with Licampa 1617 S.L., as part of Juan Roig´s patronage. With everyone´s effort we believe that we will be able to turn the venue into a point of reference”.
Characteristics of Casal España Arena de València
This Arena which springs from a public-private collaboration and whose construction began in June 2020, is located in Ángel Villena, Bomber Ramón Duart and Antonio Ferrandis streets (next to L´Alqueria del Basket and Pavelló Font de Sant Lluís), it will occupy a total built area of approximately 47,000 square meters and will have a maximum capacity of 15,600 spectators in basket format and 18,600 in concert format.
In addition, the project foresees the construction of an underground and a high-rise car park with approximately 1,300 spaces, the annexed construction of the new València Basket Club´s headquarters, a multipurpose hall for multiple uses of 1,200 square meters, catering areas, a wide range of locations, terraces and premium areas. Moreover, the construction of supplementary infrastructures is planned to revitalize the neighbourhood, such as a new and modern space for “Les Arts” school, whose previous improvement works began in mid-November, and a public park with green areas.
Licampa 1617 – Casal España Arena de València
Licampa 1617 – Casal España Arena de València belongs to the patronage of Juan Roig’s Legacy Project, as the rest of initiatives of this project, such as Marina de Empresas, Fundación Trinidad Alfonso, Valencia Basket and L’Alqueria del Basket among others. It aims to share with València and Comunitat Valenciana quite a lot of what it receives from them. Moreover, the company plans to invest in this project more than 220 million euros from its personal assets.